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Infood – Stronger Book Launch and Building Resilience Through Community

Book Launch: Infood Roastery J-Bay

The Stronger Book Launch at Infood Roastery in Jeffreys Bay was a warm, grounded evening of connection and encouragement. We gathered around Strength in the Lord that lasts—formed in the inner person and practiced in everyday life.

A sincere thank you to the team at Infood Roastery for your hospitality and excellence. Your space helped create exactly the kind of evening we hoped for: welcoming, unhurried, and focused.

The Architecture of Resilience

In high-performance coaching, we talk about grit, discipline, and mental toughness. Those are valuable muscles—until life applies pressure that willpower alone can’t carry. Every leader, every parent, every high-achiever eventually reaches that moment where their own strength runs thin, and the “push harder” strategy stops working.

On 8 December 2025, at Infood Roastery in Jeffreys Bay, we didn’t gather only to celebrate a new release. We gathered to name a deeper reality: strength is not merely something you manufacture — it’s something you receive

The launch of Stronger marked a significant moment—where we focused on Strength in the Lord that lasts, before the storms of life hit.

Formation, Faithfulness, and Consistency

When selecting a venue for this launch, I wasn’t looking for a traditional hall or a setting that impressed on appearance alone. I wanted a space that supported what Stronger is really about: formation, faithfulness, and consistency. Strength in the Lord is built over time, through repeated return, honest conversation, and steady practice.

Infood Roastery at 22 Blaauwkrans Street in Jeffreys Bay was a natural choice. It’s a place shaped for people to gather, slow down, and engage. The coffee is excellent, but the real value was the room it created for presence—people listening well, speaking honestly, and encouraging one another.

Coaching insight: your environment either supports your formation or it competes with it. 

We chose a space that made it easy to be attentive, to connect, and to take the next step. Not hype. Not performance. A setting that served the message: strength isn’t something you “switch on” in a crisis. It’s something you build—faithfully and consistently—until it becomes your normal.

The evening felt aligned for that reason. Simple, warm, and focused. The kind of space where people can move from inspiration to intention, and from intention to practice.

More Than a Book, It’s a Tool

At the heart of the room was Stronger—not as a product, but as a formed pathway. This work exists for the moments when pressure exposes the limits of self-reliance: when your thoughts are busy, your emotions are stretched, your relationships feel heavy, and your responsibilities don’t slow down. Stronger puts language to that reality and then offers a clear, faith-anchored way forward: strength in the Lord that becomes lived experience, not a motivational moment.

What makes Stronger practical is the way it moves you from insight to practice. It gives you a framework you can return to daily—identity rooted in God, rest and peace that recalibrate your pace, gratitude and joy that reframe your perspective, prayer that reconnects you to the Lord, the word that renews your thinking, meditation and worship that restore your attention, and community that keeps you steady and accountable. 

The point is this: formation over time. A strengthened inner person. A life that doesn’t collapse when life gets loud.

Each signing became a quiet moment of agreement—to grow steadily, to practice what matters, and to keep returning to the Lord as the Source of strength. It was a simple exchange, but it carried weight: a name on a page, a handshake, a few words. 

In that moment, the message moved from something we admire to something we choose. Not perfection—just a faithful next step, taken with humility, and strengthened by the One Who never runs dry.

Redefining Strength

Stronger begins with a clear-eyed truth: we live in a broken world, and storms are not optional. That doesn’t need to make us fearful. It can make us grounded. Pressure stops being a surprise, and it becomes a place where God forms the inner person.

So the goal isn’t to cope harder. The goal is to be formed—steady in the inner person—because your strength is anchored in the Lord. That kind of strength is built through return: truth that renews your mind, prayer that keeps you close, obedience that steadies your steps, and community that keeps you from carrying life alone.

And here’s the hope: storms don’t only reveal what’s weak. They also reveal what’s real. When your life is rooted in the Lord, you don’t have to pretend you’re fine. You can stand firm, stay tender, and keep moving forward—one faithful step at a time.

Comparative Strength Models

ModelSourceOutcomeSustainability
Self-RelianceHuman WillpowerBurnout & FatigueLow (Finite)
Mental ToughnessPsychological GritBrittle ResilienceMedium (Depends on Stress)
Divine StrengthRelationship with GodUnshakable PeaceHigh (Infinite)

A Strength Framework That Holds Under Pressure

Here’s the difference between the kind of strength people commonly reach for—and what Stronger trains you to build.

Self-reliance draws from human willpower. It can look impressive for a while, but it quietly drains you, because you were never meant to carry life alone.

Mental toughness draws from grit and discipline. It can stabilize you for a season, but under prolonged pressure, it often hardens you, narrows your perspective, and eventually becomes brittle.

Divine Strength flows from our relationship with God. It is rooted in His Presence, formed by truth, and strengthened through obedience and healthy community. This kind of strength doesn’t disappear when circumstances change, because the Source doesn’t change.

It becomes practical as you learn to return—daily—to what the Stronger framework reinforces:

  • Truth that anchors your mind in God’s word.
  • Presence where you meet the Lord in prayer and surrender.
  • Obedience through small, faithful steps that steady your life.
  • Freedom from condemnation so you can move forward without shame and without hiding.

Highlights of the Evening

The night was marked by genuine interaction. The room was filled with guests who came ready to listen, reflect, and connect. The tone stayed warm and grounded, and it created space for the Stronger message to land clearly—strength in the Lord that is practiced in real life, with real decisions and real people.

A few defining moments stood out:

  • The author’s address – a clear look at the “why” behind the book, including insights connected to the foreword by Julian C. Adams.
  • Table conversations – thoughtful discussions that helped guests connect the message to everyday pressures and decisions.
  • Signings – personal moments of encouragement and a quiet commitment to live what the book teaches.

One of the most rewarding parts was simply watching people talk—unforced, unhurried, and real. Growth is harder in isolation, but it becomes steadier when we choose encouragement, accountability, and support. That’s how formation becomes sustainable, long after the event ends.

From the Page to the Process: The Stronger Course

The book launch was a beginning, not a finish line. Stronger gives the framework. The Stronger Course helps you practice it with faithfulness and consistency, until it becomes part of how you live—especially when storms come.

The course is designed to move us from readers to practitioners, because we aren’t looking for more information. We’re looking for formation and transformation.

You’ll see that in the way the curriculum walks through key pillars—identity, rest and peace, gratitude, joy, prayer, the word, meditation, worship, and community. It isn’t a collection of topics. It’s a formed pathway that strengthens the inner person, so strength becomes steady and dependable over time.

Here are three outcomes the course is built to support:

  • Identity clarity – knowing who you are in the Lord when circumstances shift.
  • Resilient rhythms – daily practices that keep you returning to the Lord as your Source of strength.
  • Healthy influences – building a life-giving “ecosystem” around you: the people you allow close, the voices you listen to, the content you consume, the music that shapes your atmosphere, and the patterns that either strengthen or drain you.

What’s Next

These three evenings meant a lot to me. Thank you for showing up, listening so well, and bringing such a grounded spirit into the room.

And a special thank you to Infood Roastery in Jeffreys Bay—for your hospitality, your professionalism, and the way you made the space feel welcoming and effortless for everyone. It truly set the tone for the series.

I’ll be sharing a little more from the other venues in the posts that follow, and if you’d like to stay connected as the Stronger journey continues (including future gatherings as they take shape), here are a few easy ways:

  • Join the newsletter (it’s the simplest way to stay in the loop with posts, videos, and updates).
  • Subscribe to our YouTube Channel for the Stronger videos as they go live.
  • Follow along on Facebook if you want to stay close to the conversation.
  • And if you prefer other platforms, you’ll find us on Instagram, TikTok, X, and Spotify too.

All the links are in the usual places—bio, site, and pinned posts—so you can choose what’s easiest.

If the Stronger message resonated with you and you’re ready to take the next step, there are two practical ways to do that:

  • Get the book (Stronger: The Art of Finding Strength in the Lord).
  • Sign up for the course when you’re ready, and start building the rhythms that form strength over time.

Thank you again for being part of these nights—and for being part of what’s still unfolding. The storms will come, but the Lord remains steady, and He strengthens the inner person so we can live with courage, peace, and consistency.

Keep going. You can be Stronger.


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Meet the Author


JohnDanie Veitch

I am JohnDaniel Veitch, a certified life coach, breath-work coach, personal trainer, and mindfulness expert with over 20 years in the people-helping industry. I studied psychology and philosophy at the University of the Free State, earning an honors degree in psychology and a higher education diploma. Married to Michelle since 2001, we have two amazing kids, Immanuel and Ellie. I planted Living Waters Church in Harrismith in 2009 and later merged churches to form Fountain of Life. In 2020, I founded 10TenLife (PTY) Ltd to empower others through faith and coaching. My testimonials page showcases many clients I’ve successfully assisted.

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